Stemilt Cosmic Crisp® apples were called out in the season 1 finale episode of NCIS: Hawai’I to keep the spotlight momentum going. These are all great signs to a strong future for Cosmic Crisp® in the category.” The volume growth of Cosmic Crisp® is certainly contributing to this rise, but we’ve also noted increased retail promotion and larger displays. They also moved up 3 positions, from #10 to #7 when you compare March 2022 to April 2022. “Cosmic Crisp® apples jumped up 5 positions when compared to the total U.S. ![]() It ranked second in average retail price per pound among the top 10 apples, trailing Honeycrisp and excluding the other category made up of multiple varieties. The volume of Cosmic Crisp® apples sold in April 2021 increased 117 percent year-over-year while dollars increased 81 percent. “We were excited to see it rank in the top 10 apple varieties at retail in April and take the #1 club apple position nationally by making up 20 percent of club apple volumes.” “Cosmic Crisp® has really taken the spotlight this season thanks to increased volumes, great qualities that drive consumer satisfaction, and exciting promotions at retail,” said Brianna Shales, Stemilt marketing director. Stemilt’s review of April 2022 Nielsen retail scan data revealed that Cosmic Crisp® was the #7 apple nationally at 2.2 percent of apple volumes and 2.3 percent of apple dollars. – The Cosmic Crisp® apple gained retail momentum this spring and made waves after appearing on the first season finale of NCIS: Hawai’i. I would still happily buy this apple fresh from a farmer's market or even grow it in my yard when they become available, but I won't be buying any more from the grocery store.WENATCHEE, Wash. This was my biggest concern with this variety, and what I suspect may be its downfall: they're most likely a delicious, reliable apple when sold fresh off the tree, but since they were specifically bred to have an exceedingly long shelf life, most of what you can find in stores will have been stored for many, many, many months. To be honest, I wouldn't be surprised if the apples I'm seeing in stores now are from the same harvest as the apples I bought last spring. In short, they tasted exactly like an apple that has been sitting in storage for over a year that's lost all of its flavor and appeal. The skin even felt a bit soft and when squeezed the apple seemed slightly spongy and wilted. They tasted completely bland with no tartness, just moderate single-note sweetness, absolutely no complexity, and a texture that was technically still crisp but not at all enchanting. I was extremely disappointed with the apples I got. I bought a few this year (early 2021) when I saw them available again, expecting them to be just as good as last year. I would have still picked a good farmer's market apple over this, but that's not the class these apples fall under. The texture was extremely crisp and juicy as promised, and the flavor was very sweet, very tart, and a tad more complex than the watery storebought apples. It was by far the best-tasting apple that I'd bought from a grocery store in many years, blowing all of the other commercial varieties out of the water. After that tasting, I would have rated it at 5 out of 5 stars, hands down. The first was early in 2020 when this variety first became available. ![]() I had two opportunities to taste this apple. More information about the horticultural characteristics of Cosmic Crisp from WSU. WSU recommend late-flowering crab-apple pollinators, and fruit set on Cosmic Crisp is lower than most varieties so thinning of the fruitlets is not usually needed. Like most apple varieties Cosmic Crisp is not self-fertile. Interestingly, when it was first released, Cosmic Crisp was only available to growers in the state of Washington - and although millions of trees have been planted in a very short time in Washington, the idea was to keep Cosmic Crisp as a premium variety. Like many new apple varieties Cosmic Crisp is trademarked and only licensed growers can plant trees. The marketing objective for Cosmic Crisp is clearly to try to achieve the same success that Honeycrisp enjoyed when it first arrived. It was one of thousands of crosses between Enterprise and Honeycrisp - the former known for its storage and disease-resistance, the latter wildly popular in the USA for its crisp crunchy texture. WA38 was developed at Washington State University (WSU) by Bruce Barritt, who led its apple-breeding program in the 1990s. It was introduced to growers in 2016 and first shipments to consumers are expected in 2019. Cosmic Crisp is a new large apple variety, known during its long development period as WA38.
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